Sustainable Enterprise

Author	: Mark Peterson
Publisher	: SAGE
Total Pages	: 561
Release	: 2012-10-08
ISBN-10	: 9781412998680
ISBN-13	: 1412998689
Rating	: 4/5 (80 Downloads)

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Book Synopsis Sustainable Enterprise by : Mark Peterson

Download or read book Sustainable Enterprise written by Mark Peterson and published by SAGE. This book was released on 2012-10-08 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title goes beyond the internal firm strategies of micromarketing and the 'four Ps' to take a broader perspective focused on the interconnectedness of markets, marketing, and society.

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