The Transnational Media Corporation

The Transnational Media Corporation
Author :
Publisher : Routledge
Total Pages : 226
Release :
ISBN-10 : 0805824251
ISBN-13 : 9780805824254
Rating : 4/5 (51 Downloads)

Book Synopsis The Transnational Media Corporation by : Richard A. Gershon

Download or read book The Transnational Media Corporation written by Richard A. Gershon and published by Routledge. This book was released on 1996-10-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business. The result has been a consolidation of players in all aspects of business, including banking, aviation, insurance, and mass media. This book discusses one such player -- the Transnational Media Corporation (TNMC). Long remembered as a time of rapid growth and expansion for international business, the decades of the '80s and '90s were a period characterized by major mergers and acquisitions. Good examples of this include Time Inc.'s 1989 merger with Warner Communication for $11.2 billion and Walt Disney's 1996 purchase of Cap Cities/ABC for $19.5 billion. According to the late Steven Ross, former co-chief executive officer of Time-Warner, "In order to succeed in business today, you must be in all the major markets of the world." TNMCs have indeed become salient features of today's global economic landscape. This volume asks the most basic of questions: What makes a global corporation global? And, to what extent do TNMCs affect the marketplace of ideas? This book, then, is intended for the business professional or student who is interested in understanding the business and operations of transnational media. Part I examines the regulatory and economic reasons prompting the formation of a TNMC. It seeks to explain why such companies engage in direct foreign investment and further considers how transnational operations affect the development of new media products in terms of cost, quality, and availability. The TNMC is unique among global corporations given the fact that its primary business is the creation of information and entertainment products. This book also examines the highly complex relationship between TNMCs and the host nations in which they operate. It further considers such specific issues as cultural trespass, transborder data flow, and the effects of transnational media on the marketplace of ideas. Part II of this volume provides a series of case study analyses of five leading TNMCs including Time-Warner Inc., Sony Inc., Bertelsmann AG, the Walt Disney Company, and News Corporation Ltd. Specific attention is given to the history, business philosophy, and economic performance of each of these companies.


The Transnational Media Corporation Related Books

The Transnational Media Corporation
Language: en
Pages: 226
Authors: Richard A. Gershon
Categories: Social Science
Type: BOOK - Published: 1996-10-01 - Publisher: Routledge

DOWNLOAD EBOOK

The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of interna
The Transnational Media Corporation
Language: en
Pages: 268
Authors: Richard A. Gershon
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-10-18 - Publisher: Routledge

DOWNLOAD EBOOK

The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of interna
Global Capital, Local Culture
Language: en
Pages: 240
Authors: Anthony Y. H. Fung
Categories: Art
Type: BOOK - Published: 2008 - Publisher: Peter Lang

DOWNLOAD EBOOK

This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author's ethnographic work and over 100 int
Global Entertainment Media: A Critical Introduction
Language: en
Pages: 288
Authors: Lee Artz
Categories: Social Science
Type: BOOK - Published: 2015-04-20 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Balancing provocative criticism with clear explanations of complex ideas, this student-friendly introduction investigates the crucial role global entertainment
Global Media
Language: en
Pages: 274
Authors: Edward Herrmann
Categories: Social Science
Type: BOOK - Published: 2001-08-27 - Publisher: A&C Black

DOWNLOAD EBOOK

Describes in detail the most recent rapid growth and cross border activities and linkages of an industry of large global media conglomerates.