Download or read book The Ultimate Google Ads Playbook written by Jessica Budde and published by . This book was released on 2020-11-17 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to master the art of Google Ads? I, together with my colleagues at Cypress North, put this book together as a resource, manual, or Bible for advertisers who are running Google Ads search, display, or video campaigns. This playbook explores every setting, ad type, keyword match type, conversion action, and bid strategy. Learn the basics of every option and technique available in your Google Ads toolset before diving deep into recommendations, best practices, real-life examples, and things that Google Ads doesn't want you to know. Included with every purchase of this book are 10 free downloadable resources to help you optimize your Google Ads account.