The Ultimate Question 2.0 (Revised and Expanded Edition)

The Ultimate Question 2.0 (Revised and Expanded Edition)
Author :
Publisher : Harvard Business Review Press
Total Pages : 304
Release :
ISBN-10 : 9781422142394
ISBN-13 : 1422142396
Rating : 4/5 (94 Downloads)

Book Synopsis The Ultimate Question 2.0 (Revised and Expanded Edition) by : Fred Reichheld

Download or read book The Ultimate Question 2.0 (Revised and Expanded Edition) written by Fred Reichheld and published by Harvard Business Review Press. This book was released on 2011-09-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: • Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success • Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers • Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.


The Ultimate Question 2.0 (Revised and Expanded Edition) Related Books

The Ultimate Question 2.0 (Revised and Expanded Edition)
Language: en
Pages: 304
Authors: Fred Reichheld
Categories: Business & Economics
Type: BOOK - Published: 2011-09-20 - Publisher: Harvard Business Review Press

DOWNLOAD EBOOK

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you re
The Ultimate Question
Language: en
Pages: 210
Authors: Fred Reichheld
Categories: Self-Help
Type: BOOK - Published: 2007-08 - Publisher:

DOWNLOAD EBOOK

One Simple Question Can Determine Your Company's Future. Do You Know the Answer? The Ultimate Question offers hands-on guidance on how to: Distinguish good prof
Uncommon Service
Language: en
Pages: 262
Authors: Frances X. Frei
Categories: Customer relations
Type: BOOK - Published: 2012 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer managemen
The Best Question Ever
Language: en
Pages: 194
Authors: Andy Stanley
Categories: Religion
Type: BOOK - Published: 2009-04-23 - Publisher: Multnomah

DOWNLOAD EBOOK

We’ve all done dumb stuff in our lives. We all have regrets. Yet none of us plans to mess up our lives. Why, then, does it keep happening? Life doesn’t have
Smithsonian Q & A: American Art and Artists
Language: en
Pages: 226
Authors: Tricia Wright
Categories: Art
Type: BOOK - Published: 2007-07-24 - Publisher: Harper Collins

DOWNLOAD EBOOK

Covering topics from the natural to the historical and beyond, the Smithsonian Q & A books are essential for any family reference shelf. Questions and answers a