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The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential prof
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This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging f
Introducing Public Relations
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Public Relations
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Public Relations Theory
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Timely and engaging case studies cover prominent campaigns such as KFC's creative response to a chicken shortage, Amazon's internal communications efforts to sh