Download or read book The Authority Guide to Trusted Selling written by Paul Avins and published by SRA Books. This book was released on 2016-10-17 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s volatile world sales professionals must know how to build trust in their company, their products and ultimately themselves in order to win the business. In this Authority Guide, sales coach Paul Avins shares his proven, 4-step system to help you contact, connect and convert more customers with less effort.