Download or read book Wild Ride written by Adam Lashinsky and published by Penguin. This book was released on 2017 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. In 'Wild Ride', Adam Lashinsky, veteran Fortune writer and author of 'Inside Apple', traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries.