Understanding Rivalry and Its Influence on Sports Fans

Understanding Rivalry and Its Influence on Sports Fans
Author :
Publisher : IGI Global
Total Pages : 330
Release :
ISBN-10 : 9781522581260
ISBN-13 : 152258126X
Rating : 4/5 (60 Downloads)

Book Synopsis Understanding Rivalry and Its Influence on Sports Fans by : Havard, Cody T.

Download or read book Understanding Rivalry and Its Influence on Sports Fans written by Havard, Cody T. and published by IGI Global. This book was released on 2019-03-29 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: While rivalries are a key aspect of the sports world, they are not well understood. It is essential to study how rivalries influence fan behavior in order to predict and identify their effect on social interaction, consumer behavior, and the entertainment industry. Understanding Rivalry and Its Influence on Sports Fans is an essential reference source that discusses what causes and influences rivalry, as well as how it impacts sport fans. Featuring research on topics such as bracketed morality, competitive sports, and social identity, this book is ideally designed for academics, students, and researchers studying the rivalry phenomenon across such disciplines as psychology, sociology, political science, sport and entertainment, consumer behavior, and marketing.


Understanding Rivalry and Its Influence on Sports Fans Related Books

Understanding Rivalry and Its Influence on Sports Fans
Language: en
Pages: 330
Authors: Havard, Cody T.
Categories: Sports & Recreation
Type: BOOK - Published: 2019-03-29 - Publisher: IGI Global

DOWNLOAD EBOOK

While rivalries are a key aspect of the sports world, they are not well understood. It is essential to study how rivalries influence fan behavior in order to pr
Understanding Rivalry and Its Influence on Sports Fans
Language: en
Pages: 0
Authors: Cody T. Havard
Categories: Social Science
Type: BOOK - Published: 2019 - Publisher: Information Science Reference

DOWNLOAD EBOOK

While rivalries are a key aspect of the sports world, they are not well understood. It is essential to study how rivalries influence fan behavior in order to pr
Rivalry in Sport
Language: en
Pages: 133
Authors: Cody T. Havard
Categories: Business & Economics
Type: BOOK - Published: 2020-07-01 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decr
Handbook of Research on Deception, Fake News, and Misinformation Online
Language: en
Pages: 677
Authors: Chiluwa, Innocent E.
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-06-28 - Publisher: IGI Global

DOWNLOAD EBOOK

The growing amount of false and misleading information on the internet has generated new concerns and quests for research regarding the study of deception and d
Popular Representations of America in Non-American Media
Language: en
Pages: 383
Authors: Endong, Floribert Patrick C.
Categories: Social Science
Type: BOOK - Published: 2019-06-28 - Publisher: IGI Global

DOWNLOAD EBOOK

Much of what the world knows about the United States of America is constructed and spread through global media. One can hardly find a country where news events