Related Books

Understanding Rivalry and Its Influence on Sports Fans
Language: en
Pages: 330
Authors: Havard, Cody T.
Categories: Sports & Recreation
Type: BOOK - Published: 2019-03-29 - Publisher: IGI Global

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While rivalries are a key aspect of the sports world, they are not well understood. It is essential to study how rivalries influence fan behavior in order to pr
Rivalry in Sport
Language: en
Pages: 133
Authors: Cody T. Havard
Categories: Business & Economics
Type: BOOK - Published: 2020-07-01 - Publisher: Springer Nature

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This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decr
Rivalry and Group Behavior Among Consumers and Brands
Language: en
Pages: 149
Authors: Cody T. Havard
Categories: Business & Economics
Type: BOOK - Published: 2021-09-17 - Publisher: Springer Nature

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This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, pol
Intense Group Behavior and Brand Negativity
Language: en
Pages: 132
Authors: Cody T. Havard
Categories: Business & Economics
Type: BOOK - Published: 2023-01-10 - Publisher: Springer Nature

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In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behav
Sport, Alcohol and Social Inquiry
Language: en
Pages: 193
Authors: Sarah Gee
Categories: Sports & Recreation
Type: BOOK - Published: 2020-08-06 - Publisher: Emerald Group Publishing

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This volume is a collection of works from both expert and emerging scholars with an empirical focus on case studies and ‘real-world’ examples in the sociolo