Know Your Customer

Author	: Robert B. Woodruff
Publisher	: Wiley
Total Pages	: 362
Release	: 1996-06-03
ISBN-10	: 1557865531
ISBN-13	: 9781557865533
Rating	: 4/5 (31 Downloads)

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Book Synopsis Know Your Customer by : Robert B. Woodruff

Download or read book Know Your Customer written by Robert B. Woodruff and published by Wiley. This book was released on 1996-06-03 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.

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"A guided tour through the world of current or potential corporate clients, offered from a business perspective rather than a legal one"--Page 4 of cover.