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​Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge the
Michael Porter's Value Chain
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Unlocking the Customer Value Chain
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Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why
Competitive Advantage
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Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our concep
Strategic Management (color)
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Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open t