Value Chain Marketing
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Language: en
Pages: 271
Pages: 271
Type: BOOK - Published: 2014-12-26 - Publisher: Springer
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge the
Language: en
Pages: 28
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Type: BOOK - Published: 2015-09-02 - Publisher: 50 Minutes
Understand Michael Porter’s value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible
Language: en
Pages: 354
Pages: 354
Type: BOOK - Published: 2019-02-19 - Publisher: Crown Currency
Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why
Language: en
Pages: 592
Pages: 592
Type: BOOK - Published: 2004-01-01 - Publisher: Free Press
Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our concep
Language: en
Pages: 325
Pages: 325
Type: BOOK - Published: 2020-08-18 - Publisher:
Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open t