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Value Creation and Branding in Television's Digital Age
Language: en
Pages: 236
Authors: Timothy M. Todreas
Categories: Business & Economics
Type: BOOK - Published: 1999-08-30 - Publisher: Praeger

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Until recently, profit in the television industry went to the owners of the conduit, the distributors of content. As the industry enters the digital age, the di
Multimedia and Interactive Digital TV
Language: en
Pages: 259
Authors: Margherita Pagani
Categories: Computers
Type: BOOK - Published: 2003-01-01 - Publisher: IGI Global

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"Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses
Branding Television
Language: en
Pages: 227
Authors: Catherine Johnson
Categories: Performing Arts
Type: BOOK - Published: 2012-03-12 - Publisher: Routledge

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Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, ca
Understanding the Global TV Format
Language: en
Pages: 344
Authors: Albert Moran
Categories: Performing Arts
Type: BOOK - Published: 2006-01-01 - Publisher: Intellect Books

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Recent years have seen an astonishing growth in the adaptation of program formats in television systems across the world. Under the new market conditions of the
A Companion to Television
Language: en
Pages: 649
Authors: Janet Wasko
Categories: Performing Arts
Type: BOOK - Published: 2009-12-21 - Publisher: John Wiley & Sons

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A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a divers