Wally Olins On Brand
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The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for br
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Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer
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Type: BOOK - Published: 2004-04-17 - Publisher: Thames & Hudson
"Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." —Anthony Hopwood, Said Business School, Oxford
Language: en
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Pages: 337
Type: BOOK - Published: 2011-10-10 - Publisher: Skyhorse Publishing Inc.
"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of brandin
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Pages: 259
Pages: 259
Type: BOOK - Published: 2018-06-12 - Publisher: Maven House Press
Are you interested in learning how to create companies people love to love? If you want to be that company people love to love—the one that people can’t wai