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Brand New: The Shape of Brands to Come
Language: en
Pages: 224
Authors: Wally Olins
Categories: Business & Economics
Type: BOOK - Published: 2014-04-22 - Publisher: Thames & Hudson

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The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for br
Wally Olins
Language: en
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Authors: Wally Olins
Categories: Brand name products
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Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer
Wally Olins on Brand
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Authors: Wally Olins
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Type: BOOK - Published: 2004-04-17 - Publisher: Thames & Hudson

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"Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." —Anthony Hopwood, Said Business School, Oxford
Brand Thinking and Other Noble Pursuits
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"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of brandin
Beyond Sizzle
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Authors: Mona Amodeo
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Type: BOOK - Published: 2018-06-12 - Publisher: Maven House Press

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Are you interested in learning how to create companies people love to love? If you want to be that company people love to love—the one that people can’t wai