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Why Johnny Can't Brand
Language: en
Pages: 248
Authors: Bill Schley
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher:

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Too many companies think that splashy advertising and cool packaging is the same thing as branding. This in-your-face and down-to-earth guide explains real bran
Why Johnny Can't Brand
Language: en
Pages: 244
Authors: Bill Schley
Categories: Business & Economics
Type: BOOK - Published: 2010-10 - Publisher:

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Previous ed. published in 2005 by Portfolio.
The UnStoppables
Language: en
Pages: 261
Authors: Bill Schley
Categories: Business & Economics
Type: BOOK - Published: 2013-05-06 - Publisher: John Wiley & Sons

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How to tap the real source of entrepreneurial power in you and in your organization The UnStoppables is based on foreword author Graham Weston's experience grow
Wally Olins
Language: en
Pages: 112
Authors: Wally Olins
Categories: Brand name products
Type: BOOK - Published: 2008 - Publisher:

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Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer
Brand Like A Rock Star
Language: en
Pages: 186
Authors: Steve Jones
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Greenleaf Book Group

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Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the