Why Social Media Matters
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Provides context to the social media phenomenon and offers practical advice on how libraries can choose, use, and monitor these tools effectively, whilst identi
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FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
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#1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech gi