Download or read book A Guide to Empirical Research in Communication written by John Sumser and published by Sage Publications (CA). This book was released on 2001 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This easy-to-understand introduction to the topic engages students in the research process. It explains difficult scientific and statistical concepts in simple terms and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research and content analysis.