Download or read book A Practical Guide to CRM written by Janice Reynolds and published by CRC Press. This book was released on 2002-02-05 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. To thrive in today's customer-driven economy a company need