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Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consis
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This book is exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical.
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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme
Marketing with Strategic Empathy
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We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every emp
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The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, the