Download or read book A Scientist's Guide to Talking with the Media written by Richard Hayes and published by Rutgers University Press. This book was released on 2006 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In A Scientist's Guide to Talking with the Media, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source-the first card in the Rolodex-on controversial issues.