Absolute Essentials of Marketing Research

Absolute Essentials of Marketing Research
Author :
Publisher : Routledge
Total Pages : 104
Release :
ISBN-10 : 9781000523348
ISBN-13 : 1000523349
Rating : 4/5 (48 Downloads)

Book Synopsis Absolute Essentials of Marketing Research by : Bonita M. Kolb

Download or read book Absolute Essentials of Marketing Research written by Bonita M. Kolb and published by Routledge. This book was released on 2021-12-28 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan. Focused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.


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