Advances In Advertising Research X
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Language: en
Pages: 240
Pages: 240
Type: BOOK - Published: 2019-10-05 - Publisher: Springer Nature
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multi
Language: en
Pages: 240
Pages: 240
Type: BOOK - Published: 2019 - Publisher:
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multi
Language: en
Pages: 349
Pages: 349
Type: BOOK - Published: 2021-09-01 - Publisher: Springer Nature
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec
Language: en
Pages: 406
Pages: 406
Type: BOOK - Published: 2015-09-07 - Publisher: Springer
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec
Language: en
Pages: 407
Pages: 407
Type: BOOK - Published: 2013-05-30 - Publisher: Springer Science & Business Media
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th Inte