Advances in Customer Relationship Management
Author | : Daniel Catalan-Matamoros |
Publisher | : |
Total Pages | : 156 |
Release | : 2012 |
ISBN-10 | : 953515110X |
ISBN-13 | : 9789535151104 |
Rating | : 4/5 (0X Downloads) |
Download or read book Advances in Customer Relationship Management written by Daniel Catalan-Matamoros and published by . This book was released on 2012 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers.