Download or read book Advances in Business and Management Forecasting written by Kenneth D. Lawrence and published by JAI Press Incorporated. This book was released on 2006-02-17 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aims to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. The topics in this title include: sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and more.