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Type: BOOK - Published: 2003 - Publisher: Copenhagen Business School Press DK

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Based on papers from a 2002 conference.
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
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Type: BOOK - Published: 2017-01-06 - Publisher: IGI Global

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Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre
Innovation in Advertising and Branding Communication
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Type: BOOK - Published: 2020-10-07 - Publisher: Routledge

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This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods an
Black Ops Advertising
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Authors: Mara Einstein
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From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistingui
The New Advertising
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The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspirin