Advertising and Sales Promotion Strategy
| Author | : Gerard J. Tellis |
| Publisher | : Prentice Hall |
| Total Pages | : 528 |
| Release | : 1997 |
| ISBN-10 | : PSU:000047448469 |
| ISBN-13 | : |
| Rating | : 4/5 (69 Downloads) |
Book Synopsis Advertising and Sales Promotion Strategy by : Gerard J. Tellis
Download or read book Advertising and Sales Promotion Strategy written by Gerard J. Tellis and published by Prentice Hall. This book was released on 1997 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.