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Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland
Language: en
Pages: 125
Authors: Philip Hanson
Categories: Political Science
Type: BOOK - Published: 2017-07-28 - Publisher: Routledge

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This study looks at the tiny but growing volume of consumer advertising even in countries such as the Soviet Union, which had detailed central planning, and sub
The Routledge Companion to Marketing History
Language: en
Pages: 464
Authors: D.G. Brian Jones
Categories: Business & Economics
Type: BOOK - Published: 2016-01-29 - Publisher: Routledge

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The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activiti
Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century
Language: en
Pages: 312
Authors: Magdalena Eriksroed-Burger
Categories: History
Type: BOOK - Published: 2023-02-27 - Publisher: Springer Nature

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This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consum
American Advertising in Poland
Language: en
Pages: 205
Authors: Jeffrey K. Johnson
Categories: Business & Economics
Type: BOOK - Published: 2014-01-10 - Publisher: McFarland

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This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship b
Cigarettes and Soviets
Language: en
Pages: 411
Authors: Tricia Starks
Categories: History
Type: BOOK - Published: 2022-11-15 - Publisher: Cornell University Press

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Enriched by color reproductions of tobacco advertisements, packs, and anti-smoking propaganda, Cigarettes and Soviets provides a comprehensive study of the Sovi