Advertising By Design
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A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and
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A complete guide to the process behind effective advertising design Advertising by Design is a brilliantly accessible approach to the creative process behind ef
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This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design
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Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. Th
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Type: BOOK - Published: 2011-08-15 - Publisher: Routledge
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaig