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Advertising Media Planning, Seventh Edition
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Type: BOOK - Published: 2010-05-28 - Publisher: McGraw Hill Professional

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The industry standard for 30 years—updated to include the newest developments in digitization and the three screens of video Apply the latest advertising tech
Advertising Media Planning, Sixth Edition
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Authors: Jack Sissors
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Type: BOOK - Published: 2002-06-24 - Publisher: McGraw-Hill

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The bible of media planning for more than 25 years, Advertising Media Planning gives you the proven essentials of planning, purchasing, and evaluating the effec
The Media Handbook
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Authors: Helen Katz
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Type: BOOK - Published: 2019-05-03 - Publisher: Routledge

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The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical
Advertising Media Planning
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Advertising Media Planning
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The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acc