Advertising Promotion And New Media
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Language: en
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Type: BOOK - Published: 2015-03-26 - Publisher: Routledge
Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how th
Language: en
Pages: 316
Pages: 316
Type: BOOK - Published: 2009 - Publisher: Flat World Knowledge
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication
Language: en
Pages: 235
Pages: 235
Type: BOOK - Published: 2007-10-31 - Publisher: Routledge
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my'
Language: en
Pages: 640
Pages: 640
Type: BOOK - Published: 1998 - Publisher:
This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly
Language: en
Pages: 294
Pages: 294
Type: BOOK - Published: 2021-01-27 - Publisher: SAGE
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Uniqu