Download or read book Advertising, Subjectivity and the Nineteenth-Century Novel written by S. Thornton and published by Springer. This book was released on 2015-12-04 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 1830 to 1870 advertising brought in its wake a new understanding of how the subject read and how language operated. Sara Thornton presents a crucial moment in print culture, the early recognition of what we now call a 'virtual' world, and proposes new readings of key texts by Dickens and Balzac.