Advertising The Media And Globalisation
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Language: en
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Type: BOOK - Published: 2012-05-31 - Publisher: Routledge
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Advertising as an object of study. Global trends in the advertising industry. Advertising and the media in motion. Current trends in advertising, media and soci
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In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the
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Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be gl
Language: en
Pages: 304
Pages: 304
Type: BOOK - Published: 2010-12-09 - Publisher: Routledge
The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalizatio