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Advertising to Baby Boomers
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Type: BOOK - Published: 2005 - Publisher: Paramount Market Publishing

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Using familiar examples, Nyren advises how to change prescription drug advertising, discusses planned retirement communities and the ways that they can be made
Marketing to Leading-edge Baby Boomers
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Authors: Brent Green
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Paramount Market Publishing

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By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of th
Dot Boom
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Type: BOOK - Published: 2015-10-01 - Publisher:

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Today, more than ever, marketers need a way to increase the return on their marketing investments. Baby boomers continue to be the most powerful, vibrant consum
Leisure Programming for Baby Boomers
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Pages: 226
Authors: Lynda Jeanine Cochran
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This title shows leisure industry professionals how to attract the emerging and lucrative 'Baby Boomer' market by using evidence based research to understand th
Generation Reinvention
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Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authentic