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Advertising to Children on TV
Language: en
Pages: 346
Authors: Barrie Gunter
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2004-09-22 - Publisher: Routledge

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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growt
Children and Advertising
Language: en
Pages: 74
Authors: Arzu Sener
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher: Nova Novinka

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In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the
Television Advertising and Children
Language: en
Pages: 376
Authors: Brian M. Young
Categories: Business & Economics
Type: BOOK - Published: 1990 - Publisher: Oxford University Press, USA

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A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly publishe
Advertising to Children
Language: en
Pages: 340
Authors: M. Carole Macklin
Categories: Business & Economics
Type: BOOK - Published: 1999-07-16 - Publisher: SAGE

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Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues
Food Marketing to Children and Youth
Language: en
Pages: 537
Authors: Institute of Medicine
Categories: Medical
Type: BOOK - Published: 2006-05-11 - Publisher: National Academies Press

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Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and