Download or read book AI Innovation in Services Marketing written by Ricardo Fontes Correia and published by Business Science Reference. This book was released on 2024-06-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics, and practitioners alike