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Airport Marketing
Language: en
Pages: 546
Authors: Nigel Halpern
Categories: Business & Economics
Type: BOOK - Published: 2021-11-04 - Publisher: Routledge

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This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as w
Airport Marketing Strategies
Language: en
Pages: 150
Authors: Lázaro Florido-Benítez
Categories: Business & Economics
Type: BOOK - Published: 2024-10-24 - Publisher: Emerald Group Publishing

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Strategies: Aviation and Tourism Perspectives offers a contemporary global vision of airport marketing strategies in the context of the aviation and tourism sec
Airport Marketing
Language: en
Pages: 139
Authors: David Jarach
Categories: Transportation
Type: BOOK - Published: 2017-03-02 - Publisher: Routledge

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Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport ma
Marketing Guidebook for Small Airports
Language: en
Pages: 187
Authors: Lois S. Kramer
Categories: Transportation
Type: BOOK - Published: 2010 - Publisher: Transportation Research Board

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This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport.
Guidebook for Managing Small Airports
Language: en
Pages: 140
Authors: James H. Grothaus
Categories: Airports
Type: BOOK - Published: 2009 - Publisher: Transportation Research Board

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