Selling Women's History

Selling Women's History
Author :
Publisher : Rutgers University Press
Total Pages : 277
Release :
ISBN-10 : 9780813576350
ISBN-13 : 0813576350
Rating : 4/5 (50 Downloads)

Book Synopsis Selling Women's History by : Emily Westkaemper

Download or read book Selling Women's History written by Emily Westkaemper and published by Rutgers University Press. This book was released on 2017-01-09 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past, one that’s intimately entwined with the development of American advertising and consumer culture. Selling Women’s History reveals how, from the 1900s to the 1970s, popular culture helped teach Americans about the accomplishments of their foremothers, promoting an awareness of women’s wide-ranging capabilities. On one hand, Emily Westkaemper examines how this was a marketing ploy, as Madison Avenue co-opted women’s history to sell everything from Betsy Ross Red lipstick to Virginia Slims cigarettes. But she also shows how pioneering adwomen and female historians used consumer culture to publicize histories that were ignored elsewhere. Their feminist work challenged sexist assumptions about women’s subordinate roles. Assessing a dazzling array of media, including soap operas, advertisements, films, magazines, calendars, and greeting cards, Selling Women’s History offers a new perspective on how early- and mid-twentieth-century women saw themselves. Rather than presuming a drought of female agency between the first and second waves of American feminism, it reveals the subtle messages about women’s empowerment that flooded the marketplace.


Selling Women's History Related Books

Selling Women's History
Language: en
Pages: 277
Authors: Emily Westkaemper
Categories: Art
Type: BOOK - Published: 2017-01-09 - Publisher: Rutgers University Press

DOWNLOAD EBOOK

Only in recent decades has the American academic profession taken women’s history seriously. But the very concept of women’s history has a much longer past,
American Women's History on Film
Language: en
Pages: 199
Authors: Rosanne Welch
Categories: Social Science
Type: BOOK - Published: 2022-11-07 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

By exploring a range of films about American women, this book offers readers an opportunity to engage in both history and film in a new way, embracing represent
Doing Women's Film History
Language: en
Pages: 297
Authors: Christine Gledhill
Categories: Performing Arts
Type: BOOK - Published: 2015-10-30 - Publisher: University of Illinois Press

DOWNLOAD EBOOK

Research into and around women's participation in cinematic history has enjoyed dynamic growth over the past decade. A broadening of scope and interests encompa
The American Girl Goes to War
Language: en
Pages: 185
Authors: Liz Clarke
Categories: History
Type: BOOK - Published: 2022-01-14 - Publisher: Rutgers University Press

DOWNLOAD EBOOK

Introduction -- American Girls and National Identity -- Fighting Femininity on Home Soil in Civil War Films, 1908 to -- American Revolution and Other Wars -- Fe
Women Film Editors
Language: en
Pages: 232
Authors: David Meuel
Categories: Performing Arts
Type: BOOK - Published: 2016-05-16 - Publisher: McFarland

DOWNLOAD EBOOK

When the movie business adopted some of the ways of other big industries in 1920s America, women--who had been essential to the industry's early development--we