Qualitative Market Research
Author | : Gill Ereaut |
Publisher | : SAGE |
Total Pages | : 196 |
Release | : 2002-09-17 |
ISBN-10 | : 0761972722 |
ISBN-13 | : 9780761972723 |
Rating | : 4/5 (22 Downloads) |
Download or read book Qualitative Market Research written by Gill Ereaut and published by SAGE. This book was released on 2002-09-17 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative market research exists to fulfil the needs of those that it serves. This text shows practitioners how to deliver the 'product' of qualitative market research.