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Are Traditional Media Dead?
Language: en
Pages: 0
Authors: Ingrid Sturgis
Categories: Digital media
Type: BOOK - Published: 2012 - Publisher:

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In the 21st century, the Internet has made publishers of anyone with a laptop or mobile phone. In response many observers have said that traditional media -- de
Dead Tree Media
Language: en
Pages: 373
Authors: Michael Stamm
Categories: Technology & Engineering
Type: BOOK - Published: 2018-10-16 - Publisher: Johns Hopkins University Press

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A deep and timely account of how American newspapers were produced and distributed on paper. Winner of the Best Book in Canadian Business History by the Canadia
Print Is Dead
Language: en
Pages: 266
Authors: Jeff Gomez
Categories: Computers
Type: BOOK - Published: 2009-06-09 - Publisher: Macmillan

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For over 1500 years books have weathered numerous cultural changes remarkably unaltered. Through wars, paper shortages, radio, TV, computer games, and fluctuati
11 Rules for Creating Value in the Social Era
Language: en
Pages: 100
Authors: Nilofer Merchant
Categories: Business & Economics
Type: BOOK - Published: 2012-09-12 - Publisher: Harvard Business Press

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The era of social technologies provides seemingly endless opportunity, both for individuals and organizations. But it’s also the subject of seemingly endless
Life After the 30-Second Spot
Language: en
Pages: 306
Authors: Joseph Jaffe
Categories: Business & Economics
Type: BOOK - Published: 2005-06-10 - Publisher: John Wiley & Sons

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The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably,