Related Books

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
Language: en
Pages: 386
Authors: Harlan E. Spotts
Categories: Business & Economics
Type: BOOK - Published: 2014-11-10 - Publisher: Springer

DOWNLOAD EBOOK

​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing
Proceedings of the 4th International Conference: Quantitative and Qualitative Methodologies in the Economic & Administrative Sciences (I.C.Q.Q.M.E.A.S. 2015)
Language: en
Pages: 360
Authors: Prof. Christos C. Frangos
Categories: Business & Economics
Type: BOOK - Published: 2015-05-22 - Publisher: Christos Frangos

DOWNLOAD EBOOK

The present Conference is the 4th of similar conferences with the same subject, which are organised of the Department of Business Administration. The Technologi
Proceedings of the Tenth International Conference on Management Science and Engineering Management
Language: en
Pages: 1697
Authors: Jiuping Xu
Categories: Business & Economics
Type: BOOK - Published: 2016-08-23 - Publisher: Springer

DOWNLOAD EBOOK

This book presents the proceedings of the Tenth International Conference on Management Science and Engineering Management (ICMSEM2016) held from August 30 to Se
Advances in Theory and Practice in Store Brand Operations
Language: en
Pages: 265
Authors: Jiazhen Huo
Categories: Business & Economics
Type: BOOK - Published: 2021-01-04 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with p
Hedonism, Utilitarianism, and Consumer Behavior
Language: en
Pages: 207
Authors: Daniele Scarpi
Categories: Business & Economics
Type: BOOK - Published: 2020-05-28 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in on