Related Books

Audience Analysis
Language: en
Pages: 177
Authors: Denis McQuail
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1997-07-28 - Publisher: SAGE Publications

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The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiv
Audience Analysis
Language: en
Pages: 180
Authors: Denis McQuail
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1997-07-28 - Publisher: SAGE

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`The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operatio
Ratings Analysis
Language: en
Pages: 350
Authors: James Webster
Categories: Social Science
Type: BOOK - Published: 2013-10-30 - Publisher: Routledge

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This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evol
The Audience Experience
Language: en
Pages: 0
Authors: Jennifer Radbourne
Categories: Audiences
Type: BOOK - Published: 2013 - Publisher: Intellect (UK)

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The performing arts around the world need to develop their audiences, and arts marketing in the current mode has a limited ability to help. This book provides g
Researching Audiences
Language: en
Pages: 422
Authors:
Categories: Mass media
Type: BOOK - Published: 2003 - Publisher:

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"How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in