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Baby Boomers and Popular Culture
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Pages: 620
Authors: Brian Cogan
Categories: Social Science
Type: BOOK - Published: 2014-11-25 - Publisher: Bloomsbury Publishing USA

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The Boomers are the generation that changed everything, from economics to politics to popular culture. This book examines the myriad ways and long-reaching cons
Boomers 3.0
Language: en
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Authors: Lawrence R. Samuel
Categories: Business & Economics
Type: BOOK - Published: 2017-07-14 - Publisher: Bloomsbury Publishing USA

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Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market s
Baby Boomers and Their Parents
Language: en
Pages: 248
Authors: George P. Moschis
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Paramount Market Publishing

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Lots of marketers paint a rosy picture of the lifestyle of baby boomers as they enter the retirement years. But authors Moschis and Mathur, basing their finding
100 Predictions for the Baby Boom
Language: en
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Authors: Cheryl Russell
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Type: BOOK - Published: 2013-11-11 - Publisher: Springer

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Without the baby boom, the United States would be a different place. The Vietnam War would have lasted longer. Rock and roll would be less pervasive. The civil
Baby Boomers
Language: en
Pages: 319
Authors: Paul Charles Light
Categories: Social Science
Type: BOOK - Published: 1990-03-01 - Publisher: W. W. Norton

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Explores the political, economic, and social concerns of the baby-boom generation, arguing for increased interest and commitment in such areas in order to preve