Better Make It Real

Better Make It Real
Author :
Publisher : Bloomsbury Publishing USA
Total Pages : 196
Release :
ISBN-10 : 9780313376818
ISBN-13 : 0313376816
Rating : 4/5 (18 Downloads)

Book Synopsis Better Make It Real by : Jill J. Morin

Download or read book Better Make It Real written by Jill J. Morin and published by Bloomsbury Publishing USA. This book was released on 2010-03-23 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position. For the first time in recent history, trust is as important to corporate reputation as quality of products and services, according to the 2010 Edelman Trust Barometer. Still, nearly 70 percent of people say that organizations will revert to "business as usual" once the economy recovers. Moreover, U.S. job satisfaction is at a 22-year-low, according to a 2010 Conference Board report, and by most every measure, the consumer outlook is bleak. The good news? Organizational authenticity is attainable, declares Morin in Better Make it Real. However, it isn't the goal, she says, but the result of providing, consistently and continuously, an authentic "total experience" to your stakeholders—workers, customers, vendors, and other business partners. In other words, Morin affirms, authenticity isn't a destination—it's an ongoing journey that will serve to differentiate any organization in its marketplace, which too often is littered with fakes. Morin's recommended roadmap is Kahler Slater's Total Experience Design—a specific, step-by-step process for designing stakeholder experiences that are "authentic, intentional, and wholly integrated." In Better Make It Real, Morin offers a comprehensive guide to implementing Total Experience Design inside organizations of all types and sizes. She also shares behind-the-scenes stories from Kahler Slater projects and clients, including Google, Robert Redford's Sundance Cinemas, Monster.com, and numerous entrepreneurial enterprises. Bottom line: Organizational authenticity is sorely lacking—and urgently needed. On the heels of the Great Recession, Morin rolls out a roadmap to "real"—helping executives and entrepreneurs find their way forward.


Better Make It Real Related Books

Better Make It Real
Language: en
Pages: 196
Authors: Jill J. Morin
Categories: Business & Economics
Type: BOOK - Published: 2010-03-23 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discov
When It's Real
Language: en
Pages: 258
Authors: Erin Watt
Categories: Young Adult Fiction
Type: BOOK - Published: 2017-05-30 - Publisher: Harlequin

DOWNLOAD EBOOK

From a #1 New York Times bestseller, “page-turning romance about an unlikely couple who overcomes the glare of the public eye . . . addictive summer reading�
Jake the Fake Keeps It Real
Language: en
Pages: 146
Authors: Craig Robinson
Categories: Juvenile Fiction
Type: BOOK - Published: 2017 - Publisher: Crown Books For Young Readers

DOWNLOAD EBOOK

Having faked his way into the Music and Art Academy, a performing arts school for gifted students where his talented older sister rules, sixth-grader Jake, a jo
Make it Real
Language: en
Pages: 204
Authors: Nan Reinhardt
Categories: Fiction
Type: BOOK - Published: 2024-08-06 - Publisher: Tule Publishing

DOWNLOAD EBOOK

They were only faking it…. A landscape designer for his family’s construction firm, Joe Walker, is nearing completion on one of the most important projects
Girls of Grace Make it Real
Language: en
Pages: 228
Authors: Point Of Grace
Categories: Juvenile Nonfiction
Type: BOOK - Published: 2008-06-20 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

The Girls of Grace conferences have inspired thousands of young women across the globe. Now, Make It Real, based on the 2005-2006 Girls of Grace conference them