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The predominant view in economic theory until the crisis of the '70s, argued the great enterprise was the key player in the innovation process, this was conceiv
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Digital and Social Media Marketing
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
The Duality of Technology: Rethinking the Concept of Technology in Organizations
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Society in the Digital Age
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In Digital Society: An Interactionist Perspective, William Housley explores the ways interactionist thinking contributes to our understanding of current trends