Boundary Spanning Marketing Organization
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Language: en
Pages: 84
Pages: 84
Type: BOOK - Published: 2012-04-24 - Publisher: Springer Science & Business Media
Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organizat
Language: en
Pages: 377
Pages: 377
Type: BOOK - Published: 2013-11-12 - Publisher: Routledge
In more recent times, the essence of the gatekeeper's role has moved to the 'boundary spanner' - a systems thinker who understands the specific needs and intere
Language: en
Pages: 310
Pages: 310
Type: BOOK - Published: 2018-09-28 - Publisher: Edward Elgar Publishing
Boundary spanning behavior is important for both public, non-profit and private organizations to ‘survive’: to stay relevant in relation to the environment,
Language: en
Pages: 337
Pages: 337
Type: BOOK - Published: 2010-11-12 - Publisher: McGraw Hill Professional
PRAISE FOR BOUNDARY SPANNING LEADERSHIP "Fostering a culture of teamwork among business units and partners is crucial for bottom-line success. This groundbreaki
Language: en
Pages: 174
Pages: 174
Type: BOOK - Published: 2015-02-25 - Publisher: Springer
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Pre