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Boundary-Spanning Marketing Organization
Language: en
Pages: 84
Authors: G. Tomas M. Hult
Categories: Business & Economics
Type: BOOK - Published: 2012-04-24 - Publisher: Springer Science & Business Media

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​​​​​​Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organizat
Boundary-Spanning in Organizations
Language: en
Pages: 377
Authors: Janice Langan Fox
Categories: Business & Economics
Type: BOOK - Published: 2013-11-12 - Publisher: Routledge

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In more recent times, the essence of the gatekeeper's role has moved to the 'boundary spanner' - a systems thinker who understands the specific needs and intere
Boundary Spanners in Public Management and Governance
Language: en
Pages: 310
Authors: Ingmar van Meerkerk
Categories: Political Science
Type: BOOK - Published: 2018-09-28 - Publisher: Edward Elgar Publishing

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Boundary spanning behavior is important for both public, non-profit and private organizations to ‘survive’: to stay relevant in relation to the environment,
Boundary Spanning Leadership (PB)
Language: en
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Authors: Chris Ernst
Categories: Business & Economics
Type: BOOK - Published: 2010-11-12 - Publisher: McGraw Hill Professional

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PRAISE FOR BOUNDARY SPANNING LEADERSHIP "Fostering a culture of teamwork among business units and partners is crucial for bottom-line success. This groundbreaki
Boundary Spanning Elements and the Marketing Function in Organizations
Language: en
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Authors: Sunil Sahadev
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Type: BOOK - Published: 2015-02-25 - Publisher: Springer

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This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Pre