Brand New Justice
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Language: en
Pages: 185
Pages: 185
Type: BOOK - Published: 2006-08-11 - Publisher: Routledge
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour
Language: en
Pages: 184
Pages: 184
Type: BOOK - Published: 2006-08-11 - Publisher: Routledge
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour
Language: en
Pages: 146
Pages: 146
Type: BOOK - Published: 2006-11-13 - Publisher: Springer
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their
Language: en
Pages: 180
Pages: 180
Type: BOOK - Published: 2003 - Publisher: Routledge
"Brand New Justice: the Upside of Global Branding is essential reading for businesses and governments in emerging countries, for people in the international aid
Language: en
Pages: 173
Pages: 173
Type: BOOK - Published: 2004 - Publisher:
Applying his observations on economic history and the development and impact of global marketing, Anholt presents in this book a cogent plan for developing nati