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Brand New Nation
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Authors: Ravinder Kaur
Categories: Business & Economics
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The early twenty-first century was an optimistic moment of global futures-making. The old 'third-world' nations were rapidly embracing the script of unbridled c
Brand New Nation
Language: en
Pages: 328
Authors: Ravinder Kaur
Categories: History
Type: BOOK - Published: 2020-06-02 - Publisher: South Asia in Motion

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Brand New Nation captures a spectacular new moment in the life of the nation-state: its relentless transformation into an investment destination for global capi
Nation Branding in Modern History
Language: en
Pages: 300
Authors: Carolin Viktorin
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Type: BOOK - Published: 2018-08-24 - Publisher: Berghahn Books

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A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti
Nation-branding in Practice
Language: en
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Authors: Kristin Anabel Eggeling
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Type: BOOK - Published: 2020-04-29 - Publisher: Routledge

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This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the s
Competitive Identity
Language: en
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Authors: Simon Anholt
Categories: Business & Economics
Type: BOOK - Published: 2006-11-13 - Publisher: Springer

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Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their