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Branded Content
Language: en
Pages: 238
Authors: Jonathan Hardy
Categories: Social Science
Type: BOOK - Published: 2021-08-26 - Publisher: Routledge

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This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by
Content Strategy
Language: en
Pages: 387
Authors: Rahel Anne Bailie
Categories: Computers
Type: BOOK - Published: 2013-01-15 - Publisher: XML Press

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If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to i
Branded Content and Entertainment in Advertising
Language: en
Pages: 156
Authors: María Rodríguez-Rabadán Benito
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Type: BOOK - Published: 2023-06-23 - Publisher: Taylor & Francis

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In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyze
Your Ad Ignored Here
Language: en
Pages: 214
Authors: Tom Fishburne
Categories: Marketing
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"Tom is the David Ogilvy of cartooning." --Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketin
Brand, Meet Story
Language: en
Pages: 85
Authors: Heather Pemberton Levy
Categories: Business & Economics
Type: BOOK - Published: 2016-10-04 - Publisher: Routledge

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Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling stor