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Branded Content
Language: en
Pages: 238
Authors: Jonathan Hardy
Categories: Social Science
Type: BOOK - Published: 2021-08-26 - Publisher: Routledge

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This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by
Branded Content and Entertainment in Advertising
Language: en
Pages: 156
Authors: María Rodríguez-Rabadán Benito
Categories: Business & Economics
Type: BOOK - Published: 2023-06-23 - Publisher: Taylor & Francis

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In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyze
Branded entertainment. Cuando el Branded Content se convierte en entretenimiento
Language: en
Pages: 404
Authors: de Aguilera Moyano, Joaquín
Categories: Business & Economics
Type: BOOK - Published: 2016-01-11 - Publisher: ESIC

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«El marketing tradicional no está funcionando». Con esta contundencia y precisión describe el gran maestro del marketing moderno, Philip Kottler, la situaci
Self-Publishing Made Simple
Language: en
Pages:
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Content Strategy
Language: en
Pages: 306
Authors: Rahel Anne Bailie
Categories: Computers
Type: BOOK - Published: 2013-01-15 - Publisher: XML Press

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If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to i