Branded Content
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Language: en
Pages: 238
Pages: 238
Type: BOOK - Published: 2021-08-26 - Publisher: Routledge
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by
Language: en
Pages: 387
Pages: 387
Type: BOOK - Published: 2013-01-15 - Publisher: XML Press
If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to i
Language: en
Pages: 156
Pages: 156
Type: BOOK - Published: 2023-06-23 - Publisher: Taylor & Francis
In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyze
Language: en
Pages: 214
Pages: 214
Type: BOOK - Published: 2017-10-24 - Publisher:
"Tom is the David Ogilvy of cartooning." --Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketin
Language: en
Pages: 85
Pages: 85
Type: BOOK - Published: 2016-10-04 - Publisher: Routledge
Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling stor