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Branded Entertainment
Language: en
Pages: 249
Authors: Damaris Valero
Categories: Business & Economics
Type: BOOK - Published: 2014-10-14 - Publisher: J. Ross Publishing

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“Native advertising, advertorials, paid content, brand placement…we all know that marketers are becoming content publishers. But how do all of the deals get
Branded Entertainment
Language: en
Pages: 292
Authors: Jean-Marc Lehu
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers

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Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of pr
Engaging Consumers through Branded Entertainment and Convergent Media
Language: en
Pages: 374
Authors: Parreno, Jose Marti
Categories: Business & Economics
Type: BOOK - Published: 2015-04-30 - Publisher: IGI Global

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Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded
Branded Entertainment in Korea
Language: en
Pages: 85
Authors: Hyunsun Yoon
Categories: Business & Economics
Type: BOOK - Published: 2020-11-29 - Publisher: Routledge

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Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practic
A Cannes Lions Jury Presents: The Art of Branded Entertainment
Language: en
Pages: 276
Authors: PJ Pereira
Categories: Business & Economics
Type: BOOK - Published: 2018-06-14 - Publisher: Peter Owen Publishers

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A special, première release of this groundbreaking book on the art of advertising and brand management to coincide with the 2018 Cannes Lions International Fes