Branding New York
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Language: en
Pages: 411
Pages: 411
Type: BOOK - Published: 2009-09-10 - Publisher: Routledge
Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the res
Language: en
Pages: 300
Pages: 300
Type: BOOK - Published: 2018-08-24 - Publisher: Berghahn Books
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti
Language: en
Pages: 267
Pages: 267
Type: BOOK - Published: 2010-12-03 - Publisher: Springer
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private
Language: en
Pages: 338
Pages: 338
Type: BOOK - Published: 2012-10-11 - Publisher: John Wiley & Sons
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig
Language: en
Pages: 244
Pages: 244
Type: BOOK - Published: 2003-02-25 - Publisher: Penguin
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands