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Building a Brand Image Through Electronic Customer Relationship Management
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Type: BOOK - Published: 2022-06-30 - Publisher: IGI Global

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Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To und
Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
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The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior
Global Applications of the Internet of Things in Digital Marketing
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In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The us
Social Capital in the Age of Online Networking: Genesis, Manifestations, and Implications
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Social networking sites have transformed traditional networking into a new form, prompting researchers to consider whether social capital accrues through online
Managing Customer Relationships Using Customer Care Techniques
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In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises. Managing Custo