Buyer Personas

Buyer Personas
Author :
Publisher : John Wiley & Sons
Total Pages : 246
Release :
ISBN-10 : 9781118961667
ISBN-13 : 1118961668
Rating : 4/5 (67 Downloads)

Book Synopsis Buyer Personas by : Adele Revella

Download or read book Buyer Personas written by Adele Revella and published by John Wiley & Sons. This book was released on 2015-02-24 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.


Buyer Personas Related Books

Buyer Personas
Language: en
Pages: 246
Authors: Adele Revella
Categories: Business & Economics
Type: BOOK - Published: 2015-02-24 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is
The World's Best Buyer Persona System
Language: en
Pages: 182
Authors: Stormie Andrews
Categories:
Type: BOOK - Published: 2020-07-10 - Publisher: Yokel Local Publications

DOWNLOAD EBOOK

This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer avatars). The problem with most buyer perso
Data-Driven Personas
Language: en
Pages: 317
Authors: Bernard J. Jansen
Categories: Computers
Type: BOOK - Published: 2022-05-31 - Publisher: Springer Nature

DOWNLOAD EBOOK

Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user
Buyer Personas
Language: en
Pages: 246
Authors: Adele Revella
Categories: Business & Economics
Type: BOOK - Published: 2015-03-09 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is
Confessions of the Pricing Man
Language: en
Pages: 231
Authors: Hermann Simon
Categories: Business & Economics
Type: BOOK - Published: 2015-10-20 - Publisher: Springer

DOWNLOAD EBOOK

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In